![OW Smell Made Digital](https://parkwalkadvisors.com/wp-content/uploads/2021/12/OWIDGETS-WEB-RES-007.jpg)
OW Smell Made Digital, a UCL and University of Sussex spin-out previously known as OWidgets, has developed technologies that enable the digitisation and commercial exploitation of the human sense of smell. It is a unique and defensible platform technology that provides a unique capability to design, deliver and evaluate smell sensations and the impact these can have on individuals.