We are delighted to announce that Parkwalk and the UCL Technology Fund have co-led a £2m funding of MediaGamma, a UCL Business spin-out developing predictive analytics software.

The company has developed a world leading enterprise-grade reinforcement machine learning (self-learning) platform, delivering decisions in under five milliseconds. It has proven its technology in programmatic advertising, building and training more accurate user-profiling and bidding algorithms that improve targeting resulting in vastly reduced customer acquisition costs for their clients.

The financing will enable MediaGamma to create a SaaS product and grow its team. Over $30bn was spent on programmatic advertising in 2017, and MediaGamma has consistently proved that it can provide a world leading targeting capability.