Investment Summary

MediaGamma is a UCL Business spin-out developing  predictive analytics software. The company has developed a world leading enterprise-grade reinforcement machine learning (self-learning) platform, delivering decisions in under five milliseconds. It has proven its technology in programmatic advertising, building and training more accurate user-profiling and bidding algorithms that improve targeting resulting in vastly reduced customer acquisition costs for their clients.

Parkwalk and the UCL Technology Fund led a £2m investment, which will enable MediaGamma to create a SaaS product and grow its team.  Over $30bn was spent on programmatic advertising in 2017, and MediaGamma has consistently proved that it can provide a world leading targeting capability.