We are pleased to announce that Parkwalk have closed a follow-on investment into Mirriad, the leading provider of NIVA (Native In-Video Advertising) services to brands and agencies looking to address the growing challenges presented by ad skipping and ad blindness. The Mirriad technology was originally developed at Surrey University,

Mirriad claims to have the most integrated set of solutions to this most contemporary of advertising challenges. Other players have single technology solutions, Mirriad offers a unique holistic end-to-end platform.

A video of the company’s offering can be seen here.