We are pleased to announce that Parkwalk has participated in the successful Mirriad IPO. The company raised £26.2m on its admission to AIM.
Mirriad is the leading provider of NIVA (Native In-Video Advertising) services to brands and agencies looking to address the growing challenges presented by ‘ad skipping’ and ‘ad blindness’. The Mirriad technology was originally developed at Surrey University,
Mirriad claims to have the most integrated set of solutions to this most contemporary of advertising challenges. Other players have single technology solutions, Mirriad offers a unique holistic end-to-end platform.
A video of the company’s offering can be seen here.
